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The Guardian talks about Sony’s exciting crowdsourcing project called ‘Open Planet Ideas’
originally published Thursday 26 May 2011
Sony, the winner of the Guardian Sustainable Business communicating sustainability award, have launched an open planet ideas crowdsourcing project, in partnership with the World Wildlife Fund and the design group, IDEO.
Simon Beavis for the Guardian Professional Network, talks about how Sony have managed to reach ‘diverse and often untapped audiences’ and have also managed to gain new insights ‘about the concerns of its customers and the role they thought technology companies should play in combating sustainability challenges’.
